WatchåÊassembles images of watch advertisements that Caragh collected from the pages of the Financial Times, a UK newspaper, over severalåÊyears. Each imageåÊshows the watch with the hands at '10 to 2', the time always shown in photographs of watches, apparently because it creates a balanced compositionåÊwhich is received positively by the viewer.
The collection of adverts reveals the linguistic tropes for this particular commodity - family, heritage, ambition, success, wealth.
The book is hand-bound and produced in a small edition of 10 copies.
Caragh sourced the paper stockåÊfrom the printers of the Financial TimesåÊand so theåÊthin pale, pink pages ofåÊWatchåÊare instantly recognisable in the UK.
Watch was produced to accompany Caragh's recent exhibition at the Chisenhale Gallery in London.åÊ